Odd Mediums: Bioluminescence, It’s Nature’s Medium!

Posted: July 17, 2010 in Odd Mediums
Tags: , , , ,

Every kid had glow-in-the-dark star stickers covering their ceilings; CURB just improved that. CURB, a sustainable advertising firm, has taken ‘glow-in-the-dark’ and turned it into a clever advertising medium. As one of many services that CURB provides, Bioluminescence has been one of the most extraordinary. This environmentally friendly bacterium is a harmless, and can last up to a week. Also known as GlowFungi, it may be spread on almost any surface, in any size; its boundaries are endless! Last Christmas, CURB sent out Bioluminescence Christmas cards to 20 of their top clients to show off their innovation. Merry Christmas.. here’s some bacteria!

For more Guerrilla Marketing ideas, examples check out Guerrilla Cheese Marketing

Source: Brew Beer Blog / Best Homebrewing Books

  1. Bill says:

    It’s amazing how many mediums are out there! These agencies never cease to amaze me!

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