Experiential Marketing: Nog Pong, But With Robots

Posted: January 26, 2011 in Experiential Marketing, Interactive Media, Uncategorized
Tags: , , , , ,

As the holiday season ended, Saatchi & Saatchi LA established a brilliant idea of combining robots, alcohol, and charitable giving. Taking it to the next level, this interactive ‘holiday card’ proved to be a huge success by letting users play (Egg)Nog Pong via web. If that wasn’t enough to motivate you know that every ball sunk meant a donation to 3 specific charities: Amanda Foundation, Free Arts, and New Directions. The online scene was exploding with activity with users waiting over an hour just for one turn. Played throughout 66 different countries, Saatchi LA had generated over 80,000 video streams and 2,000 Facebook likes during their 5-Day workweek. This stunt engaged every type of user from competing agencies to clients, as well as the avid beer pong enthusiast.

Source Interactive Marketing: Nog Pong, But With Robots via Guerrilla Cheese Marketing

For more Guerrilla Marketing, case studies, check out Guerrilla Cheese Marketing

Source: Brew Beer Blog / Best Homebrewing Books

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