Experiential Marketing: It’s Better Than 3D!

Posted: February 9, 2011 in Experiential Marketing, Guerrilla Marketing, Unconventional
Tags: , , , , , ,

With an attention rate of 98%, cinematic advertisements and trailers have always entertained, confused and frightened us. In this unconventional effort to mirror that frozen state of terror in a traumatic situation, St. John’s Ambulance placed an actor/hero in the audience to remind others that “You could be the difference between life and death.” This Guerrilla Marketing stunt perfectly showed how effective experiential concepts can be when you combine a high attention rate and consumer involvement.

Source Experiential Marketing: It’s Better Than 3D! via Guerrilla Cheese Marketing

For more Guerrilla Marketing ideas, case studies, check out Guerrilla Cheese Marketing

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Comments
  1. […] This post was mentioned on Twitter by Natasha Rice-Buckley, radio guerrilla. radio guerrilla said: Experiential Marketing: It's Better Than 3D! http://wp.me/pZNGa-1T […]

  2. […] fire guns in the air instead of clapping, it might of help them in this case (but not in this case: Experiential Marketing: It’s Better Than 3D). In another experiential marketing tactic developed by Ireland/Davenport, created an emotional […]

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