Interactive Outdoor Projection: Jameson, Taking Charge

Posted: February 16, 2011 in Experiential Marketing, Interactive Media, Outdoor
Tags: , , , , , , ,

Why is ordering the first drink so awkward? Do you play it safe with a Stella? Or do you end up ordering something a little more complex like a Hendricks Dirty Martini, stirred, 3 olives, and a layer of ice on top? (My Personal Favorite) When a bar shelf is filled to the brim with 200+ bottles staring down at you, how could you not be intimidated. In an effort to create not only a conversation piece, Jameson was able to interact with their target audience of night owls in NYC and LA to help them with their most important decision for the night, the first drink. As passerby’s wandered around into the night, the billboard (i.e. the guy in the car) points you out, asks you how your night is going, and asks about any other personal endeavors for the night.

Source Interactive Outdoor Projection: Jameson, Taking Charge via Guerrilla Cheese Marketing

For more Guerrilla Marketing ideas, case studies, check out Guerrilla Cheese Marketing

Source: Brew Beer Blog / Best Homebrewing Books

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