Archive for the ‘Guerrilla Marketing’ Category

Why is it that an audience only claps to advertisements in a movie theater? Is it because of the 98% engagement rate? Maybe they should fire guns in the air instead of clapping, it might of help them in this case (but not in this case: Experiential Marketing: It’s Better Than 3D). In another experiential marketing tactic developed by Ireland/Davenport, created an emotional roller coaster that tore their audience limb from limb, for Season 2 of the Walking Dead.

Executive Creative Directors John Davenport and Philip Ireland created a facade movie preview of happy, lovable & comforting characters as an introduction. After a lengthy buildup, an actor disguised as a zombie/homeless guy came staggering down the rows. The audience let out a shriek or two but the main emotion in the room was confusion. After the entire audience became baffled and the zombie made it to the front of the theater,  the on-screen female character utilizes her magnum firing two shots (notice the two bullet holes through the screen; nice touch) at the zombie, which people probably thought it was some drunken homeless guy by that point.

Overall this was a great idea, but the execution not so much. An idea that may of had a better, more rapid emotional transformation would of been having the on-screen character point out the zombie, or zombie(s) (because more is better) to then shooting up the zombie(s) while they ‘briskly’ stumble to the front of the theater. Another addition would be to have some sleeper zombies hide throughout the crowd. Doesn’t this agency know how to scare people?

Source Experiential Marketing: So a Zombie Walks into a Movie Theater via Guerrilla Marketing ideas (Guerrilla Cheese Marketing)


With an attention rate of 98%, cinematic advertisements and trailers have always entertained, confused and frightened us. In this unconventional effort to mirror that frozen state of terror in a traumatic situation, St. John’s Ambulance placed an actor/hero in the audience to remind others that “You could be the difference between life and death.” This Guerrilla Marketing stunt perfectly showed how effective experiential concepts can be when you combine a high attention rate and consumer involvement.

Source Experiential Marketing: It’s Better Than 3D! via Guerrilla Cheese Marketing

For more Guerrilla Marketing ideas, case studies, check out Guerrilla Cheese Marketing

So I am graduating soon, but I still need a job. Knowing so, I came up with a witty technique to get noticed at my Dream Job, Saatchi & Saatchi LA. By using Facebook’s Advertising I was able to sell myself while engaging SSLA. In this ad a Call-to-Action and a direct link to my LinkedIn profile established further information directly to my target audience. After two weeks and only spending $3.43, Saatchi & Saatchi LA began sending me messages through LinkedIn praising me for my efforts.

Behold, my Facebook Job Experiment.

*Music: Threes & Nines – Medicated

(Check out the Powerpoint on my Scribd)

Source Guerrilla Marketing: The Facebook Job Experiment via Guerrilla Marketing Guerrilla Cheese Marketing

Source: Brew Beer Blog

There are very few things in life which are FREE, but many of us still hunt for those elusive free items. So what is wrong with a FREE lollipop? Nothing really, but in this case it turns out to be a little guerrilla marketing effort for Syphilis awareness. Once you unwrap that “lollipop” it turns out you got a condom and an in your face warning. Syphilis is actually FREE too, but Syphilis sucks.

This article is from Guerrilla Marketing Defined.

For more Guerrilla Marketing ideas, examples, check out Guerrilla Cheese Marketing

I always remembered when I was a kid how my Grandma would always give me her change from an old wine jug. Back then, $2.47 in pennies seemed like $100 (almost enough money for an 8 year old to control the world). Now that I’m in my last semester of college, I have started to receive my student loan statements. These statements have shown me that pocket change has once again has become my BFF.  Consultoria Inc., an Advertising firm in Rancho Cucamonga, has taken the extraordinary image of pocket change and wrapped it into a coin sleeve. This guerrilla campaign not only nails the drunk, cheap college student that Taco Bell targets, but its concept is expressed in a way where 79¢ is perceived as less to further exhibit how far pocket change can get you.

For more Guerrilla Marketing ideas, case studies, check out Guerrilla Cheese Marketing.

Nokia has created the world’s largest interactive signpost smack down the middle of London! This giant sign came with the purpose of increasing product awareness for Nokia’s new GPS (Global Positioning System). Consumers could to text in recommendations of local attractions and hotspots anywhere in the world. Once submitted, participant’s destinations were displayed upon the massive sign, complete with destination and distance to that location.  The signpost was complemented by a website that kept track of all recommendations. This Guerrilla stunt created a monstrous impact on the London market, illustrating that the use of social media while utilizing the power of consumers can create a lifetime brand experience. This sign gave London individuals the perfect experience of what it’s like to own a Nokia GPS.

‘Hey, no big deal, but I just controlled the world’s largest sign!’

For more Guerrilla Marketing ideas, case studies, check out Guerrilla Cheese Marketing