Archive for the ‘Odd Mediums’ Category

From German engineering to luxury, BMW has always given their users an experience beyond any other. As a huge supporter of ‘anti-buyer’s remorse,’ BMW constantly reminds their users how great it is to own a BMW. Of course I cannot relate with my 1980 BMW R65 Motorcycle to their current strategy, but this Flash Projection reminded me of BMW’s innovative efforts. From the flash logo to the ad itself, this experiential marketing stunt has reminded me where BMW has been and where they are going.

Source Experiential Marketing: BMW Flash Projection via Guerrilla Cheese Marketing

For more Guerrilla Marketing ideas, case studies, check out Guerrilla Cheese Marketing

Source: Brew Beer Blog / Best Homebrewing Books

So I am graduating soon, but I still need a job. Knowing so, I came up with a witty technique to get noticed at my Dream Job, Saatchi & Saatchi LA. By using Facebook’s Advertising I was able to sell myself while engaging SSLA. In this ad a Call-to-Action and a direct link to my LinkedIn profile established further information directly to my target audience. After two weeks and only spending $3.43, Saatchi & Saatchi LA began sending me messages through LinkedIn praising me for my efforts.

Behold, my Facebook Job Experiment.

*Music: Threes & Nines – Medicated

(Check out the Powerpoint on my Scribd)

Source Guerrilla Marketing: The Facebook Job Experiment via Guerrilla Marketing Guerrilla Cheese Marketing

Source: Brew Beer Blog

There are very few things in life which are FREE, but many of us still hunt for those elusive free items. So what is wrong with a FREE lollipop? Nothing really, but in this case it turns out to be a little guerrilla marketing effort for Syphilis awareness. Once you unwrap that “lollipop” it turns out you got a condom and an in your face warning. Syphilis is actually FREE too, but Syphilis sucks.

This article is from Guerrilla Marketing Defined.

For more Guerrilla Marketing ideas, examples, check out Guerrilla Cheese Marketing

I always remembered when I was a kid how my Grandma would always give me her change from an old wine jug. Back then, $2.47 in pennies seemed like $100 (almost enough money for an 8 year old to control the world). Now that I’m in my last semester of college, I have started to receive my student loan statements. These statements have shown me that pocket change has once again has become my BFF.  Consultoria Inc., an Advertising firm in Rancho Cucamonga, has taken the extraordinary image of pocket change and wrapped it into a coin sleeve. This guerrilla campaign not only nails the drunk, cheap college student that Taco Bell targets, but its concept is expressed in a way where 79¢ is perceived as less to further exhibit how far pocket change can get you.

For more Guerrilla Marketing ideas, case studies, check out Guerrilla Cheese Marketing.

Every kid had glow-in-the-dark star stickers covering their ceilings; CURB just improved that. CURB, a sustainable advertising firm, has taken ‘glow-in-the-dark’ and turned it into a clever advertising medium. As one of many services that CURB provides, Bioluminescence has been one of the most extraordinary. This environmentally friendly bacterium is a harmless, and can last up to a week. Also known as GlowFungi, it may be spread on almost any surface, in any size; its boundaries are endless! Last Christmas, CURB sent out Bioluminescence Christmas cards to 20 of their top clients to show off their innovation. Merry Christmas.. here’s some bacteria!

For more Guerrilla Marketing ideas, examples check out Guerrilla Cheese Marketing

Source: Brew Beer Blog / Best Homebrewing Books