Posts Tagged ‘St. John’


With an attention rate of 98%, cinematic advertisements and trailers have always entertained, confused and frightened us. In this unconventional effort to mirror that frozen state of terror in a traumatic situation, St. John’s Ambulance placed an actor/hero in the audience to remind others that “You could be the difference between life and death.” This Guerrilla Marketing stunt perfectly showed how effective experiential concepts can be when you combine a high attention rate and consumer involvement.

Source Experiential Marketing: It’s Better Than 3D! via Guerrilla Cheese Marketing

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