There are very few things in life which are FREE, but many of us still hunt for those elusive free items. So what is wrong with a FREE lollipop? Nothing really, but in this case it turns out to be a little guerrilla marketing effort for Syphilis awareness. Once you unwrap that “lollipop” it turns out you got a condom and an in your face warning. Syphilis is actually FREE too, but Syphilis sucks.
This article is from Guerrilla Marketing Defined.
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