Why is it that an audience only claps to advertisements in a movie theater? Is it because of the 98% engagement rate? Maybe they should fire guns in the air instead of clapping, it might of help them in this case (but not in this case: Experiential Marketing: It’s Better Than 3D). In another experiential marketing tactic developed by Ireland/Davenport, created an emotional roller coaster that tore their audience limb from limb, for Season 2 of the Walking Dead.

Executive Creative Directors John Davenport and Philip Ireland created a facade movie preview of happy, lovable & comforting characters as an introduction. After a lengthy buildup, an actor disguised as a zombie/homeless guy came staggering down the rows. The audience let out a shriek or two but the main emotion in the room was confusion. After the entire audience became baffled and the zombie made it to the front of the theater,  the on-screen female character utilizes her magnum firing two shots (notice the two bullet holes through the screen; nice touch) at the zombie, which people probably thought it was some drunken homeless guy by that point.

Overall this was a great idea, but the execution not so much. An idea that may of had a better, more rapid emotional transformation would of been having the on-screen character point out the zombie, or zombie(s) (because more is better) to then shooting up the zombie(s) while they ‘briskly’ stumble to the front of the theater. Another addition would be to have some sleeper zombies hide throughout the crowd. Doesn’t this agency know how to scare people?

Source Experiential Marketing: So a Zombie Walks into a Movie Theater via Guerrilla Marketing ideas (Guerrilla Cheese Marketing)


Why is ordering the first drink so awkward? Do you play it safe with a Stella? Or do you end up ordering something a little more complex like a Hendricks Dirty Martini, stirred, 3 olives, and a layer of ice on top? (My Personal Favorite) When a bar shelf is filled to the brim with 200+ bottles staring down at you, how could you not be intimidated. In an effort to create not only a conversation piece, Jameson was able to interact with their target audience of night owls in NYC and LA to help them with their most important decision for the night, the first drink. As passerby’s wandered around into the night, the billboard (i.e. the guy in the car) points you out, asks you how your night is going, and asks about any other personal endeavors for the night.

Source Interactive Outdoor Projection: Jameson, Taking Charge via Guerrilla Cheese Marketing

For more Guerrilla Marketing ideas, case studies, check out Guerrilla Cheese Marketing

Source: Brew Beer Blog / Best Homebrewing Books


With an attention rate of 98%, cinematic advertisements and trailers have always entertained, confused and frightened us. In this unconventional effort to mirror that frozen state of terror in a traumatic situation, St. John’s Ambulance placed an actor/hero in the audience to remind others that “You could be the difference between life and death.” This Guerrilla Marketing stunt perfectly showed how effective experiential concepts can be when you combine a high attention rate and consumer involvement.

Source Experiential Marketing: It’s Better Than 3D! via Guerrilla Cheese Marketing

For more Guerrilla Marketing ideas, case studies, check out Guerrilla Cheese Marketing


As the holiday season ended, Saatchi & Saatchi LA established a brilliant idea of combining robots, alcohol, and charitable giving. Taking it to the next level, this interactive ‘holiday card’ proved to be a huge success by letting users play (Egg)Nog Pong via web. If that wasn’t enough to motivate you know that every ball sunk meant a donation to 3 specific charities: Amanda Foundation, Free Arts, and New Directions. The online scene was exploding with activity with users waiting over an hour just for one turn. Played throughout 66 different countries, Saatchi LA had generated over 80,000 video streams and 2,000 Facebook likes during their 5-Day workweek. This stunt engaged every type of user from competing agencies to clients, as well as the avid beer pong enthusiast.

Source Interactive Marketing: Nog Pong, But With Robots via Guerrilla Cheese Marketing

For more Guerrilla Marketing, case studies, check out Guerrilla Cheese Marketing

Source: Brew Beer Blog / Best Homebrewing Books


From German engineering to luxury, BMW has always given their users an experience beyond any other. As a huge supporter of ‘anti-buyer’s remorse,’ BMW constantly reminds their users how great it is to own a BMW. Of course I cannot relate with my 1980 BMW R65 Motorcycle to their current strategy, but this Flash Projection reminded me of BMW’s innovative efforts. From the flash logo to the ad itself, this experiential marketing stunt has reminded me where BMW has been and where they are going.

Source Experiential Marketing: BMW Flash Projection via Guerrilla Cheese Marketing

For more Guerrilla Marketing ideas, case studies, check out Guerrilla Cheese Marketing

Source: Brew Beer Blog / Best Homebrewing Books



So I am graduating soon, but I still need a job. Knowing so, I came up with a witty technique to get noticed at my Dream Job, Saatchi & Saatchi LA. By using Facebook’s Advertising I was able to sell myself while engaging SSLA. In this ad a Call-to-Action and a direct link to my LinkedIn profile established further information directly to my target audience. After two weeks and only spending $3.43, Saatchi & Saatchi LA began sending me messages through LinkedIn praising me for my efforts.

Behold, my Facebook Job Experiment.

*Music: Threes & Nines – Medicated

http://threesandnines.com/

(Check out the Powerpoint on my Scribd)

http://www.scribd.com/doc/44438974/How-Internet-Marketing-Got-me-a-Job-Interview

Source Guerrilla Marketing: The Facebook Job Experiment via Guerrilla Marketing Guerrilla Cheese Marketing

Source: Brew Beer Blog


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There are very few things in life which are FREE, but many of us still hunt for those elusive free items. So what is wrong with a FREE lollipop? Nothing really, but in this case it turns out to be a little guerrilla marketing effort for Syphilis awareness. Once you unwrap that “lollipop” it turns out you got a condom and an in your face warning. Syphilis is actually FREE too, but Syphilis sucks.

This article is from Guerrilla Marketing Defined.

For more Guerrilla Marketing ideas, examples, check out Guerrilla Cheese Marketing