Experiential Marketing: Nog Pong, But With Robots

As the holiday season ended, Saatchi & Saatchi LA established a brilliant idea of combining robots, alcohol, and charitable giving. Taking it to the next level, this interactive ‘holiday card’ proved to be a huge success by letting users play (Egg)Nog Pong via web. If that wasn’t enough to motivate you know that every ball sunk meant a donation to 3 specific charities: Amanda Foundation, Free Arts, and New Directions. The online scene was exploding with activity with users waiting over an hour just for one turn. Played throughout 66 different countries, Saatchi LA had generated over 80,000 video streams and 2,000 Facebook likes during their 5-Day workweek. This stunt engaged every type of user from competing agencies to clients, as well as the avid beer pong enthusiast.

Source Interactive Marketing: Nog Pong, But With Robots via Guerrilla Cheese Marketing

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Source: Brew Beer Blog / Best Homebrewing Books

Experiential Marketing: BMW Flash Projection

From German engineering to luxury, BMW has always given their users an experience beyond any other. As a huge supporter of ‘anti-buyer’s remorse,’ BMW constantly reminds their users how great it is to own a BMW. Of course I cannot relate with my 1980 BMW R65 Motorcycle to their current strategy, but this Flash Projection reminded me of BMW’s innovative efforts. From the flash logo to the ad itself, this experiential marketing stunt has reminded me where BMW has been and where they are going.

Source Experiential Marketing: BMW Flash Projection via Guerrilla Cheese Marketing

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Source: Brew Beer Blog / Best Homebrewing Books

Guerrilla Marketing: The World’s Largest GPS

Nokia has created the world’s largest interactive signpost smack down the middle of London! This giant sign came with the purpose of increasing product awareness for Nokia’s new GPS (Global Positioning System). Consumers could to text in recommendations of local attractions and hotspots anywhere in the world. Once submitted, participant’s destinations were displayed upon the massive sign, complete with destination and distance to that location.  The signpost was complemented by a website that kept track of all recommendations. This Guerrilla stunt created a monstrous impact on the London market, illustrating that the use of social media while utilizing the power of consumers can create a lifetime brand experience. This sign gave London individuals the perfect experience of what it’s like to own a Nokia GPS.

‘Hey, no big deal, but I just controlled the world’s largest sign!’

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